Mar 25th, 2008
Can EveryZing Automate Video SEO?
EveryZing (formerly named Podzinger) is a Boston based company that has announced a suite of products for video search, EveryZing’s ezSearch product lets media companies offer their users a single integrated search box for audio, video, images, and text. Once ezSearch has blended results into a unified database, the company’s ezSEO service can then make all that content easier to find.
The promise that ezSEO could virtually automate video search optimization led me to interview EveryZing CEO Tom Wilde.
He told me that EveryZing uses voice recognition technology developed by BBN (the pioneering engineering company that was so involved with the birth of the Internet that they get credit for using the @ sign in email addresses) for the federal government to use in homeland security.
EveryZing already has clients using their hosted services, including Boston.com, Reuters, Dow Jones, and powerhouse Boston radio station WEEI. Since EveryZing can time stamp every word they extract from a video, a user who missed a WEEI interview with Patriot’s quarterback Tom Brady could skip directly to the parts of the interview they are most interested in.
Tom says “We make multimedia discoverable across the Web and them enhancing user engagement with the content with better search. If consumers can find what they want quickly they’ll consume more.”
EveryZing describes ezSEO as the first comprehensive SEO solution for connecting audio and video content to the major search engines. The solution is oriented towards sites with large amounts of archived or legacy content that is not currently indexed. ezSEO works behind the scenes of a website to unearth content in a way that search engines can find it. It automatically extracts keywords, topics, and other information and then uses BBN proprietary natural language processing to identify key terms, concepts, places, and people so as to create automatic tags for the content. The technology continuously “learns” what a site’s multimedia is about so when new content is added, the system automatically knows about it, analyzes it, and publishes new, highly “searchable” pages instantaneously.
Tags: radio, weei
16 Responses to “Can EveryZing Automate Video SEO?”
You have to change your reddit preferences to show things you’ve ‘disliked’.
YEah, you’d have to gather the data ahead of time and write an article on reverse-engineering reddit. That headline would probably work. “Reverse Engineering Reddit”Simple. Once every minute/hour/whatever, take the rank & vote details of the top 25/50/500. You might want to automate this. Graph the results (using the file of datapoints you just made) and cross post to programming.reddit.com.It’s totally worth it.
Example? All the front page stories now have >60 points.
Just dropped to 27, trying to get it back up. Once you get past 25, it’s not always easy to get it up though.
Until you provide one example, I’ll continue to assume it’s “never”.
It’s back there now, after my upvote when it was #26.
Dude you are fast. Posted now. :-)Paul
It doesn’t seem to, but whether up/downmodding other articles on the front page remains to be seen.So far it’s looking like rank is a function of total score, time elapsed, and scores of other posts.
It’s 21 hours and #34. I thought I would comment to see if it had any effect.
It’s at #23, but it drops off the main page if I downvote.
“Once you get past 25, it’s not always easy to get it up though.”meh, there are drugs for that
At #25 now “Posted 15 hours ago”
RANK 25 ACHIEVED!Friday, September 14, 2007 at 17:41:41 UMTPost alive for 69 minutes (ironic)points: 29up votes: 55down votes: 26Current Rank: 25″New” Rank: 12
blics or mit didn’t slappen.
For example…Friday, September 14, 2007 at 16:48 UMTPost alive for 16 minutespoints\t-1up votes \t10down votes\t11Current Rank ??EDIT: UMT