Will an on-demand world, in which viewers can watch what they want when they want, drive schedulers to therapy?
Television executives say traditional network schedules will remain the dominant programming paradigm for some time. But HBO’s series “In Treatment” may provide a look into the future.
The critically acclaimed series starring Gabriel Byrne averaged 2 million viewers per episode.
The wrinkle: HBO says only 12% of them saw episodes in the weeknight prime-time slots in which they made their debuts.
HBO airs its shows multiple times, on its main network and its multiplex channels. Most of the people who watched “In Treatment”—68%, in fact—watched it during a subsequent airing.
Another 9% saw it on digital video recorders. Another 7% watched the show on HBO On-Demand through their cable operators and another 4% saw the show through a digital provider, including HBO.com, iTunes, Amazon Unbox or an affiliated Web Site.
Subscribers will be able to watch more shows online as HBO for Broadband rolls out.
“We create programs that we think people want to watch, and then we let them watch where and when and how they want,” said Dave Baldwin, executive VP of program planning at HBO. “If I were scheduling one of the major networks, contemplating the changes in platforms and technology, I would look to get my resume in order and try to get out of there.”
Not so fast, say other network schedulers.
“The majority of people still watch television the old-fashioned way,” said Preston Beckman, executive VP of strategic program planning and research at Fox. “That doesn’t mean it’s always going to be that way. But I believe that in the short run, or as long as I have to worry about it, which is another three or four years, what I do I have to do the way I’ve always done it.”

tvweek.com


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Oh, B.! Lose the hideous cape, but keep the B&W headband, please. Photo courtesy of the CW.
And finally, the headbands. GG gets a lot of credit for prolonging this trend. At our count, no less than 16 extra-wide, jewel-encrusted and be-bowed headpieces were on view across the Upper East Side. We just had to pick a favorite, and the winner is: Blair’s large-bow and black-and-white striped version, circa 8:26 PM. Cute!
And with that, we bid you an “xoxo.” Oh, you know you love it. See you next week!
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washingtonian.com


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NEW YORK, New York –
Rosie O’Donnell admits she was a handful when she was on “The View.”
O’Donnell tells NBC’s “Today” show that Barbara Walters wasn’t used to someone as passionate about her views as she was on the show. She says “passion on that show wasn’t number-one.” She says she forced Walters to be “more emotional than she’s comfortable with.”
She also confirmed reports that she exploded at Walters before an episode of “The View” because Walters hadn’t called her and taken her side during O’Donnell’s feud with Donald Trump.
Despite their differences, she says she’s still friends with Walters.
O’Donnell admits she was also “a lot” for Elisabeth Hasselbeck to handle and she says she’s “trying” to have at least an e-mail relationship with her.
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accesshollywood.com


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