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The Indian Premier League started off with a bang on the cricket ground, but it has failed to live up to the expectations. It started off with a rather unusual domain name registration of www.iplt20.com and www.t20.com. The URL www.indianpremierleague.com was not available earlier, but now it seems to have been bought over to redirect to the www.iplt20.com site. IPL was conceptualized on the lines of European football leagues and the American football league and was looking at catering to and raking moolah through the fans spread across the cricketing nations of the world. However, the site has failed miserably to cater to the the Indian and global fan following.
A quick look at the English Premier League and National Football League websites will tell us that IPL is taking things too far by putting up flash ads on its website. As if the money generated by the league teams is not enough, IPL website is cluttered with the online advertisements and an irritating video promoting the league. The EPL and NFL websites have never seen any commercial advertisements beyond the sponsor logos. The basic structure of a league site should involve the scorecards, links to the websites of different teams, opinions of experts, statistics, team standings and headlines section all arranged in a structured manner. But surprisingly, on opening the page, all one can view is a black screen (loading the flash video of promo) covering half the screen, and the two prominent logos. (BCCI and a big ad directing the viewer to the site of NetlinkBlue -  the developer and maintenance provider of the site!!) The teams logos are visible on the top, but appear small as compared to BCCI - as if telling the viewers clearly who the boss is!!
One scroll down and you are greeted with one-third screen full of advertisement banner on one side (more money) and tabs of headlines and expert-opinion on the other. The middle part has again a team-tracker, which can be avoided as the team logos are already present on the top. A separate page describing all teams (profile, stats, pictures, scorecards, management etc) can be designed with an easy search option.

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Tags: ipl, links, live