Jun 11th, 2008
Half empty or half full?
The Good: Finally, a legal place to buy or rent TV and movies
The Bad: A special ARCHOS non-Macintosh media player that handles digital-rights management; almost no current prime-time TV shows; a small number of movies
The Verdict: This is a good start for online video in Canada, but its future depends on Bell’s commitment to it, as well as on the success of other online business models, including the popularity of video on demand from the cable companies
One thing the Internet has taught us is impatience. If we want something, we want it now.
The just-opened Bell Video Store, from communications giant Bell Canada, seems to prove that point. It opened Wednesday with almost 1,500 TV shows and movies for rent or purchase ranging from $1.99 to $19.99. Renters can order a given title and, once it has started to play, have 24 hours to watch it. Buyers can play the show as often as they want.
Bell understands the concept of impatience — or at least part of it — when it emphasizes two features of the service: It will bring new movies for sale online the same day they are released to your local DVD store, and that movies or TV shows will start to play only moments after they start downloading to the computer.
What Bell does not boast about is the modest number of titles available. With 674 movies and 822 TV shows, the range of Bell’s titles competes with ordinary corner video stores in every way except convenience. Browsing through the titles, one is struck by the small number of recent films, a larger number of movies dating back two to four decades and, in the case of a series of silent Laurel and Hardy titles, eight decades.
Many of the older films are classics, but don’t expect to put together your own personal film festival of, say, Gloria Swanson or Jackie Chan movies. In fact, the films and TV shows offered here have arrived primarily because they have successfully navigated a series of contractual hurdles, such as their studios’ relationships with Bell, their previously signed distribution agreements, their release date and their price on either side of the U.S.-Canadian border — all of which can vary wildly. Their presence in the digital stores has less to do with your tastes and more to do with the Canadian rights quagmire — and that’s the main reason why Apple does not bother to load the Canadian iTunes store with digital content for its iPod or Apple TV products.
Tags: hide, movie, seek